THE 95KLYN STORY

THE 95KLYN STORY

OUR MISSION

At 95BKLYN, we’re flipping the script on self-care. Luxury with purpose, made for the grind. We know you’re hustling hard—but everyone needs a moment to hit pause. Our candles? They’re not just about fragrance. They are the real deal, no fluff. They’re about setting the vibe and fueling your next move. Curated playlists, scents that vibe with your mood, whether you need to de-stress, celebrate, or spark some creativity.

We’re all about finding balance in the chaos of the hustle, making self-love a part of the grind, and doing it on your terms. Because luxury shouldn’t be exclusive—it should be for everyone who’s chasing their dreams. With sleek packaging and a tech-driven experience that’s as easy as pressing play, we’re here to make self care effortless and intentional.

self-care, redefined.

HOW WE GOT STARTED

95BKLYN was born from a personal journey of self-discovery and wellness. What began as a quest for calm evolved into an entrepreneurial mission to create an immersive experience that fuses scent, sound, and the vibrant culture of Brooklyn. The brand was launched to fill a gap in the luxury fragrance market, often lacking authenticity and meaningful connection. With a mission that champions inclusivity and purpose, 95BKLYN redefines luxury as an experience that resonates with the heart and soul of Brooklyn while promoting social and cultural equity. The brand delivers a luxury experience that is both inclusive and purpose-driven.
  • 100% SOY COCONUT CANDLES
  • VEGAN * CRUELTY FREE
  • 100% SOY COCONUT CANDLES
  • VEGAN * CRUELTY FREE
  • 100% SOY COCONUT CANDLES
  • VEGAN * CRUELTY FREE
  • 100% SOY COCONUT CANDLES
  • VEGAN * CRUELTY FREE
  • 100% SOY COCONUT CANDLES
  • VEGAN * CRUELTY FREE
  • 100% SOY COCONUT CANDLES
  • VEGAN * CRUELTY FREE

MEET KAI

A luxury self-care experience, explained.

Kai Greene, the visionary behind 95BKLYN, is dedicated to redefining luxury self-care through purposeful design and rich cultural storytelling. As a Guyanese immigrant raised in Brooklyn, Kai’s journey is deeply intertwined with the city’s dynamic culture, which played a significant role in shaping her vision for the brand. She recognized that luxury could—and should—reflect the authenticity, diversity, and energy of the community it serves. Driven by her personal passion for candles, music, and wellness, Kai saw an opportunity to create something truly unique.

A passionate self-care advocate, 95BKLYN is Kai’s love letter to Brooklyn—a city that embodies resilience, creativity, and individuality. For Kai, 95BKLYN represents more than a business—it’s a movement, a testament to the power of culture, inclusion, and self-love. Luxury, after all, is not just about products, but about connection and purpose. Self-care—it’s the BKLYN way!

From the people
From the people

These candles are amazing, the slow burn and also burning two at a time really sets the mood for a warm embrace. A must have set for my candle lovers

CG